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A Nutrition Label for Your Attention

Answer Summary

Food comes with a nutrition label; your attention rarely does. Most digital products are built with additives (blue light, tracking, AI-tuned feeds, infinite scroll) that exist to keep you on them. A Bagby object is analog, so it simply doesn’t contain them: no screen, no radios, no app. Nothing added but the one thing it does.

Key Takeaways

- Digital products are engineered with “additives” designed to hold your attention; they’re added on purpose.

- A Bagby object is analog: no screen, no wireless radios, no app, no feed, so none of those additives are present.

- "No Artificial Additives" is a clean-label promise: a list of what's absent, stated as plain fact.

- The point isn’t fear; it’s knowing what’s in the thing on your nightstand: and choosing the plain version.

A flat diagram of two upright panels side by side, the left densely filled with stacked horizontal bars and the right holding only two, mostly empty.

We read the label on a box of cereal without a second thought. We rarely get to read one for the things that take up our attention, and those, it turns out, have a long ingredients list. Most of it was added on purpose.

A connected device is engineered to hold you: a bright screen, a feed that never ends, software tuned to bring you back. None of that is an accident; it’s the recipe. A Bagby object is the opposite kind of thing (analog, with a single job and nothing else built in). So its label is short, and it’s all “free from.” Here’s what that means, ingredient by ingredient.

No blue light

A screen glows, brightest in the evening when the rest of the room is winding down. An analog clock face doesn’t glow at all; it’s wood and hands. A small button lights it when you actually want the time, then it goes dark again.

No tracking or data

Apps watch what you do and keep a record of it. A Bagby object watches nothing and stores nothing: there’s no account to make, no data to collect, and nothing to share, because there’s no software in it to do any of that.

No EMF

Anything that connects is sending and receiving wireless signal all the time; that’s what keeps it reachable. An analog Bagby object has no radios at all: no wifi, no Bluetooth, no cellular. Nothing transmitting, nothing to reach it. No signal, by design.

No AI

A feed decides what you see next, and gets better at it the longer you stay. There’s no model here making choices for you: a clock tells the time, a holder holds a phone. The object does its one thing the same way every day, and leaves the choosing to you.

No doomscrolling

Infinite scroll and autoplay are designed so there’s never a natural place to stop. An analog object has a built-in end: the alarm rings, the phone goes in the box, the page closes. It does its job and then it’s done, and so are you.

What “No Artificial Additives” means

It’s a clean-label promise, the same way a food label can say what it leaves out. Every line above is a plain statement of something absent; not a claim about your health, just a list of what isn’t in the thing. The whole idea of Bagby is in that short list: an honest object that does one thing completely, with nothing added to keep you there.

Welcome back.
R Blank
Written by R Blank Founder & CEO of Shield Your Body, author of Empowered, and host of The Healthier Tech Podcast

R Blank is the founder of Shield Your Body and the author of Empowered: A Practical Guide to Protecting Yourself from EMF. He spent years thinking about the devices we keep closest, and what they quietly ask of us in return. Then he put his own phone down, and found clarity, stillness, and the sense of being present in his own life again on the other side. In 2024 he brought Bagby into the Shield Your Body family, to help more people find their way back to the same.

FAQ

Frequently asked questions

What does “No Artificial Additives” mean for a product that isn’t food?

It’s a borrowed idea: a clean-label promise. Where a food label lists what’s left out, ours lists the engineered extras a Bagby object doesn’t contain: blue light, tracking, EMF, AI, and infinite-scroll design. Each is a plain statement of what’s absent.

Is “No EMF” a health claim?

No. It’s a factual statement about the object: an analog Bagby product has no wireless radios, so it isn’t emitting or receiving signal. We make no claims about EMF and health; we simply note that an analog object doesn’t have it.

Why frame it like a nutrition label?

Because the things competing for your attention are engineered the way processed food is, with additives that serve the maker more than you. A label just lets you see what’s in something and choose the plain version if you’d rather. The choice is yours; we only make the plain version.