Answer Summary
Key Takeaways
Nice - you have swapped your phone alarm for a real clock. That one change does more than it looks like it will: the phone stays out of the bedroom, and mornings get quieter. Setup takes about two minutes. Here is everything.
What you are looking at
The face has four hands - hour, minute, second, and a fourth alarm hand that marks when you want to wake. The back has five controls plus the battery door. That is the whole thing - nothing hidden in a menu.


Setting the time and the alarm
Two knobs do the work. The Time knob turns the hour and minute hands together - set them to the current time. The Alarm knob moves the alarm hand; point it at your wake time (for 7:30, rest it halfway between 7 and 8). Then flip the alarm switch to ON before you sleep.

One thing worth knowing: it is a 12-hour movement, so a switch left ON rings at both 8:00 AM and 8:00 PM. If you only want the morning, flick it ON at night and OFF when you get up.
The night light and snooze
Press the Light button to glance at the time in the dark. If the alarm is going, that same button snoozes it for about five minutes - and it keeps returning every five until you move the switch to OFF. (That is the idea.)
If something seems off
Almost every clock question comes down to the battery. Use one fresh AA (1.5V - not included) and make sure it is seated all the way in on both contacts. A battery that is nearly in will let the clock run but not keep good time. Fresh and fully seated fixes about 95% of what comes up.
Reading an analog face, if it has been a while
If analog feels rusty at first, that is normal - it comes back within a day. The short hand is the hour, the long hand the minutes, the thin sweeping one the seconds.


Step-by-step
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1
1 - On/Off switch
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2
2 - Light
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3
3 - Snooze
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4
4 - Alarm knob
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5
5 - Time knob
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6
6 - Battery