About Bagby
A Phone-Free Bedroom Challenge That Forever Changed Lives
This is the story of a couple that in 2017 decided to put their phones down and transform their life.
Before
After
WE BELIEVE TECH COMPANIES HAVE PRIORITIZED GROWTH OVER HUMAN WELLBEING
IN FACT...
TECH COMPANIES keep creating technology that is CONFUSING, UNNECESSARY and even HARMFUL to human beings.
Our Products Are FREE From:
WE FEEL THE "REAL" WORLD IS A MUCH BETTER PLACE TO LIVE IN THAN THE DIGITAL ONE
OUR EVOLUTION
Born in 2017, this is the story of a brand fully committed to help people reduce their screen time and increase their HUMAN time.
Use the timeline below to learn the full story from inception to the present time.
Kickstarter Launch
In January 2017, Juan Sanchez and his wife decided to take our relationship to the next level. They realized that, like many other couples around the world, they were very distracted, so it was difficult for them to connect with each other.
To try to help fix this issue, Juan suggested a #PhoneFreeBedroomChallenge. No phones, no distractions.
Soon after, they discovered the benefits this simple change in behavior could bring to people, especiaally couples like them, so they decided to launch Bagby on Kickstarter. Truth be told, they've never brought their phones back in the bedroom since.
They raised $12K and Bagby warn born!
Digital Wellness With a Human Soul
Although Bagby was first designed to primarily help couples ("Reconnect with your Partner"), Juan and his wife realized the potential to help other people like them. This is why they took all the feedback we received, updated our branding and widened the Bagby universe to make it "Digital Wellness With a Human Soul".
At Bagby, our MISSION is to decrease people's screen time while increasing their HUMAN time.
Sustainably-Made Felt Line
Since 2020 we have placed sustainability at the core of our organization. We removed 99% of plastic in our packaging and launched a sustainably-made felt line. By purchasing any of these products, you help repurpose X plastic bottles from our loved planet. Every product is marked with the sustainable contribution.
Digital Detox Heroes Community
At the beginning of 2021 Juan spotted a trend on Instagram that was pretty interesting.
A handful of people started posting about their digital detox experience on Instagram. We loved it!
We launched "Digital Detox Heroes", a COMMUNITY of forward-thinking people across a variety of fields including content creators, musicians, artists, activists, nutritionists, photographers, farmers, coaches, event planners, etc who want to switch the current Instagram narrative from the feeling that " I have to broadcast my life 24/7" to "I chose to enjoy the moment and what the offline world has to offer".
#TechSatire is born
In order to make our content more fun and engaging, we created Tech Satire ( #TechSatire), a parody created by @Bagbybrand of the everyday use of technology in our modern society.
To poke fun of people’s behaviors and technology in general, we’ve created a series of posts that are fun and easy-to-consume. These pieces of entertainment showcase realistic and socially acceptable situations, which, in reality, are often quite paradoxical.
Perhaps, then, tech is not as simple and flawless as how it was sold to us. We hope you’ll laugh along with us and enjoy!
Harmful Digital Ingredients
In 2024, R Blank and his team at Shield Your Body acquired Bagby.
R and SYB believe in the Bagby mission because we are both are deeply committed to helping people build healthier relationships with technology.
Inspired by the life's work of his father, Dr. Martin Blank, R founded SYB in 2013. While SYB focuses on reducing the physical health risks of EMF exposure, Bagby promotes digital wellbeing through screen-free routines and mindful product design.
R Blank shares Bagby’s belief that technology should support—not dominate—our lives. Through Bagby, R and SYB are able create real-world solutions that help people disconnect, sleep better, and live more intentionally. Together, we're addressing both the physical and behavioral impacts of our tech-driven world.
This was our first Launch video (2107)
58,430
People helped on their digital wellbeing journey Since 2017
Check our Global IMPACTWe handmade wellbeing products that are:
Since the launch of FIBIT (2007) and the explosion of social media, tech companies have created an unhealthy culture of tracking / comparing that has been copied and enhanced by every tech company.
Today, every product is designed to keep us hooked to our screens and distracted which downgrades our human condition and it's harmful for human beings.
We help human beings to reduce their screen time and focus on what's important so that we all can feel human again.
This is WHY our products are free from harmful digital ingredients like Blue-Light, EMF, Ai, VR, FOMO, Big Data, IoT, etc.
We believe in the the healing power of nature. Being in nature increases dopamine and serotonin in our brains– chemicals that are associated with an improved sense of satisfaction and motivation. Nature reduces anger, stress, and aggression. It promotes a sense of community and it's a powerful antidepressant. Spending time in nature is the most powerful medicine.
Often, we are not depressed but just disconnected from our human DNA that thrives while in nature.
This is why our products use natural and recycled materials and we have removed 99% of plastic in our packaging.
Every product today comes with confusing, unnecessary and overwhelming technology.
We believe in simplicity and in making products that serve one core purpose. Products shouldn't even have an instruction manual. For example, an alarm clock should only focus on waking us up in a better mood. That's it! No apps, No Wifi, no pairing with your phone.
This is why our products are handmade, simple and easy-to-use and bring us back to simpler times.
Since the launch of FIBIT (2007) and the explosion of social media, tech companies have created an unhealthy culture of tracking / comparing that has been copied and enhanced by every tech company.
Today, every product is designed to keep us hooked to our screens and distracted which downgrades our human condition and it's harmful for human beings.
We help human beings to reduce their screen time and focus on what's important so that we all can feel human again.
This is WHY our products are free from harmful digital ingredients like Blue-Light, EMF, Ai, VR, FOMO, Big Data, IoT, etc.
We believe in the the healing power of nature. Being in nature increases dopamine and serotonin in our brains– chemicals that are associated with an improved sense of satisfaction and motivation. Nature reduces anger, stress, and aggression. It promotes a sense of community and it's a powerful antidepressant. Spending time in nature is the most powerful medicine.
Often, we are not depressed but just disconnected from our human DNA that thrives while in nature.
This is why our products use natural and recycled materials and we have removed 99% of plastic in our packaging.
Every product today comes with confusing, unnecessary and overwhelming technology.
We believe in simplicity and in making products that serve one core purpose. Products shouldn't even have an instruction manual. For example, an alarm clock should only focus on waking us up in a better mood. That's it! No apps, No Wifi, no pairing with your phone.
This is why our products are handmade, simple and easy-to-use and bring us back to simpler times.
Start your digital wellbeing journey today!
