OUR STORY
This was my wife and I before launching Bagby. Look familiar?
In January 2017, my wife and I decided to take our relationship to the next level. We realized that, like many other couples around the world, we were very distracted so it was difficult for us to connect with each other. To try to help fix this issue, I suggested a #PhoneFreeBedroomChallenge. No phones, no distractions. Soon after, we discovered the benefits this simple change in behavior could bring to people, especially couples like us, so we decided to create Bagby. Truth be told, we haven’t brought our phones back in the bedroom since.
Bagby helped us to reconnect, be mindful as first-time parents and build a screen-conscious family!
OUR STORY
This was my wife and I before launching Bagby. Look familiar?
In January 2017, my wife and I decided to take our relationship to the next level. We realized that, like many other couples around the world, we were very distracted so it was difficult for us to connect with each other. I suggested a #PhoneFreeBedroomChallenge. No phones, no distractions. Soon after, we discovered the benefits this simple change in behavior could bring to people, especially couples like us, so we decided to create Bagby. Truth be told, we haven’t brought our phones back in the bedroom since.
Bagby helped us to reconnect, be mindful as first-time parents and build a screen-conscious family!
HOW WE STARTED
We couldn't believe how screens were negatively impacting our lives so we decided to quit our corporate jobs and start investigating more.
Bagby was first launched on Kickstarter and Indiegogo to test the idea and receive feedback. Both campaigns worked very well and we reached our goals. This was our first video.
Although, Bagby was first designed to primarily help couples ("Reconnect with your Partner"), we realized that the potential to help other people like us and businesses was relevant, too. This is the reason why we took all the feedback we received, updated our branding and widened the Bagby universe to make it "Digital Wellness With a Human Soul".
"DIGITAL WELLNESS WITH A HUMAN SOUL"
We believe there is a more HUMAN way to overcome the current overwhelming technology and digital dependency.
We want to solve the problem by creating beautifully crafted and digital-free solutions (no more apps) that help us disconnect from our devices.
Our solutions are reminders that real connections start the moment we put our smartphones away and we proudly celebrate that.
Digital wellness is not an app but an entire LIFESTYLE CHANGE. It’s about building positive routines that enhance our human condition, not downgrade them. At Bagby, our MISSION is to decrease people's screen time while increasing their HUMAN time.
OUR CORE BELIEFS
Screen addiction is the biggest consumer epidemic after cigarettes and sugar.
"The Paradox Of Technology"
Technology was supposed to connect us, yet we're more disconnected than ever. Indeed, technology brings us closer to those far away but disconnects us from those near us. The world has become so small that we don’t pay attention to what is truly in front of us. As it occurs with anything in life, when we are given too much of something, the outcome becomes the opposite. The increase in ‘connection’ seems to be resulting in a parallel increase in ‘disconnection’.
"The Analog Nostalgia"
Immersed in this inundation of current technology, we are becoming more and more nostalgic for a simpler past time when human connection was valued over social media likes. We want people to return to these simpler times and be conscious of how technology affects them and their relationships with others.
"The Unhealthy Obsession Of Tracking"
The launch of FIBIT (2007) created an unhealthy culture of tracking that has been copied and enhanced by every other app, especially Instagram. Although we believe in the importance of tracking, as human beings, we weren’t born to track every little aspect of our lives. It creates an unhealthy competition by comparison that makes us lose sight of the end goal because we focus on the meaningless of the daily number (likes, steps, etc.).
"The Fallacy Of Smart Minimalism"
We love Minimalism; however, there is a fallacy that lies deep within the art of decluttering and focusing on the important things. Over the last 10-15 years, while getting rid of many things (notebooks, alarm clocks, maps, photo albums, etc.) we didn’t realize we were silently giving away our freedom to our smartphones. This “SMART” products revolution—everything is connected to your phones—is one of the key reasons why we are so attached to our phones. We decluttered, yet we lost our freedom.
OUR CORE BELIEFS
Screen addiction is the biggest consumer epidemic after cigarettes and sugar.
"The Paradox Of Technology"
Technology was supposed to connect us; yet we're more disconnected than ever. Indeed, technology brings us closer to those far away but disconnects us to those next to us. The world has become so small that we don’t pay attention to what is truly in front of us. As it occurs with anything in life, when we are given too much of something, the outcome becomes the opposite. The increase in ‘connection’ seems to be resulting in a parallel increase in ‘disconnection’.
"The Analog Nostalgia"
Immersed in this inundation of current technology, we are becoming the more and more nostalgic of a simpler past time when human connection was valued over social media likes. We want people to return to these simpler times and be conscious of how technology affects them and their relationship with others.
"The Unhealthy Obsession Of Tracking"
The launch of FIBIT (2007) created an unhealthy culture of tracking that have been copied and enhanced by every other app, especially Instagram. Although we believe in the importance of tracking; as human beings, we weren’t born to track every little aspect of our lives. It creates an unhealthy competition by comparison that make us lose sight of the end goal because we focus on the meaningless of the daily number (likes, steps, etc.).
"The Fallacy Of Smart Minimalism"
We love Minimalism; however, there is a fallacy laying deeply within art of decluttering and focusing on the important things. Over the last 10-15 years, while getting rid of many things (notebooks, alarm clocks, maps, photo albums, etc.) we didn’t realize we were giving away our freedom, silently, to our smartphones. This called “SMART” products revolution (everything is connected to your phones) is one of the key reasons why we are so attached to our phones. We decluttered yet we lost our freedom.
OUR CORE BELIEFS
Screen addiction is the biggest consumer epidemic after cigarettes and sugar.
OUR VISION
We believe that all companies should be more than just a product. This means that we are not only focusing on doing right by our consumers and developing great products, but that we work on initiatives that bring value to the community we serve, the industry we belong to, the planet we source from and the bigger problem we are trying to solve.
We are part of an ecosystem and as such, we want to play a key role.
OUR KEY INITIATIVES
OUR SOLUTIONS
We envision a world where digital-free solutions become more common.
Our solutions are reminders (No apps required) that real connections start the moment we put our smartphones away and we proudly celebrate that.
We want people to use Bagby and build a meaningful relationship with it.
OUR SOLUTIONS
We envision a world where digital-free solutions become more common.
Our solutions are reminders (No apps required) that real connections start the moment we put our smartphones away and we proudly celebrate that.
We want people to use Bagby because they build a meaningful relationship with it. This is the reason we have been handwriting a personal note for each order and we will keep doing that!
LET'S STAY IN TOUCH
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